Sam is a graphic designer and information architect with 17 years of direct hands-on experience in graphic and mobile/web design practice. Sam has received his MFA in Graphic Design from OTIS college of Art and Design under supervision of Erik Spiekermann, Stuart Baily and Kali Nikitas as his mentors. He also has a background in electronic engineering, the major of his undergrad studies in the ‘90s. Crossing over to design from mathematics and engineering has given him the ability to look at his clients’ communication challenges from a unique perspective. Sam Anvari views graphic design as a hybrid between “System Engineering” and “Art” plus “Linguistics” with the goal to establish clear and universally understandable communication with the target audience.